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Customer Engagement

Illicit Marketing Practices

State PUCs take aim at unscrupulous electric and gas suppliers.

We’ll cover state PUC rulings from New York, Pennsylvania, Illinois, and Ohio, dealing with 1) billing overcharges, 2) deceptive promises of savings, 3) faulty enrollment practices, 4) “slamming,” 5) misleading sales scripts used in telemarketing, 6) hidden fixed charges, and 7) concealed pass-through clauses.
Byline: 

Phillip Cross

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Today's NASUCA

To ensure reliable and affordable service remains a primary focus.

NASUCA continues to bring the consumer advocate message to Washington D.C. Most recently it filed a letter in opposition to a U.S. Senate energy bill (S. 2012) amendment, King-Reid #3120. The letter voiced concerns about a move to federally institutionalize full net metering.
Byline: 

Sheri Givens

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Musk and Me

I signed up for a free quote on line.

With all the talk of the “existential threat” to traditional utilities from solar and other disruptive technologies (and the blowback against net metering in various states), I thought I’d check out SolarCity first hand.
Byline: 

Steve Huntoon

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Action by Choice

Time-varying rates is an effective way to satisfy customer demands.

In the 21st century economy pivoted on customer choice, opt-in is the path to tread in the provision of time varying rates to electricity customers.
Byline: 

Chris King & Bonnie Datta

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Georgia: On Becoming a Social Media Junkie

2015 Regulators Forum

Being in the “energy” business as a commissioner, staff, lobbyist or industry leader is hard enough without social media, right? When you add Twitter and Facebook to the mix, it is enough to drive one crazy. Who needs it? Well, we all do, really.
Byline: 

Tim Echols, Georgia PSC

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Rethink Your Marketing

Your customers are going mobile. So should your ad dollars.

Just how are utilities getting out the word? Legacy media is important but the use mobile devices are gaining ground.
Byline: 

Cavan Chasan

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Becoming Customer-Centric

Two utilities embrace technology and innovation.

Today the rise of customer-centric technology and innovation has created a whole new set of challenges. Advances have occurred in energy efficiency, demand response, distributed solar, energy storage, and electric vehicles, as well as smart grid infrastructure and analytics. Electric utilities have two basic choices: react to the agendas of the special interests or chart a path forward to create the most value for stakeholders and customers.
Byline: 

Matt Mooren, David Cherney, and David Groarke

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Show Them the Money

Customer Connection: How to win over customers on energy efficiency.

New Research into energy efficiency, smart grid technologies and renewables will have utilities and regulators pleasantly surprised.
Byline: 

Rob Niccolai and Ashley Nicholls

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Electrifying Your Customer

Customer Connection: Five steps to better relations with your most important client.

Utility customers are hungry for more information and to interact with their providers. But, first, utilities need to know what problems their customers want to solve.
Byline: 

Jenny Roehm

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Architecting the Future

Consumers now are setting the agenda.

Accenture lays out the map for navigating the utility landscape, where customer engagement is the name of the game, and digital makes the rules.
Byline: 

Tim Porter, Naomi Manley-Casimir, and Aaron Saint

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