My PUF Ad Campaign 33 Years Ago
Steve Jobs and Woz, Jimmy Carter, Lipstick, and a PUF ad campaign.
It was 1981. Steve Jobs and Woz (aka Steve Wozniak) started selling what were called micro-computers. These were micro enough for a small business like mine to buy and figure out how to use.
We were pumped. Before long, we coded programs to perform system planning, cost of service, and revenue requirement analyses for utilities. It was incredible these could be done on an Apple II.
Awkward though. As when users had to continuously switch between the five and a quarter inch diskettes for the programs and data, in the external disk drive.