Commissioner, did you pay the electric bill!?
Demand-side management programs are not new to the electric utility industry.
Arguably the most effective peak management tool was the invention of commercial and industrial interruptible service and tariff offerings. Electric utilities introduced effective residential peak shaving programs in the 1970’s as well.
I know. I had direct experience with one when I was a young and new public service commissioner in Wisconsin in the early 1980’s.