Jim Gordon knows energy. For the last 26 years, he's been an energy plant developer. He was the head of a New England-based power producer named Energy Management Inc., and now he's president of Cape Wind Associates. He's also an environmentalist. He believes in the benefits of clean energy, and his latest project-a 460 MW wind farm off the coast off Cape Cod is a testament to that. The wind farm, slated to go online sometime in 2005, is the first offshore wind farm proposed in the United States.

10,000-Number of cubic feet of gas consumed each hour by the Olympic flame cauldron at the University of Utah's Rice‑Eccles Stadium during the 2002 Salt Lake City winter Olympic games. -Source: Questar Gas

77 million-Number of cubic feet of gas consumed by fleet of natural gas vehicles used during the 1996 Atlanta summer Olympics. American Gas Association Clean Air Team member companies donated the gas and a portion of the fleet of vehicles to the Atlanta games. -Source: American Gas Association

Less than a year after the Bush administration offered the nuclear industry several words of encouragement in its national energy policy plan, the industry won a second opportunity to smile when Energy Secretary Spencer Abraham in January formally embraced Nevada's Yucca Mountain, about 80 miles from Las Vegas, as the underground repository for thousands of tons of high‑level nuclear waste from across the country.

As market forces increasingly enter electricity markets, demand trading has become more prevalent over the last few years in the United States. The differences between high wholesale market prices for electricity and prices paid by retail customers have created significant economic opportunities. The immediate beneficiaries include sellers of electricity with access to the wholesale market and large electricity customers with a desire-and the ability-to reduce demand.

The advent of deregulated wholesale electricity markets and the penetration of market forces into retail electricity markets have enormously enlarged the set of opportunities for lucrative financial gains. One of these opportunities is demand trading, which represents a key tool that can advance one of deregulation's principal goals-customer choice.