"We are responsible for setting rates that are fair, just and reasonable, not accepting rates that someone else has agreed to. That’s a culture change from the utility perspective."

"We are trying to bring a private sector perspective to the process."

"We developed a pilot program allowing periodic rate increases without filing a full-blown rate case, to reduce the time to process rural electric cooperative rate cases."

PUF met with the PSC's three commissioners and its staff.

Business models will be tailored to meet market purpose and require pricing approaches that match the nature of the offering to how customers perceive value.

The panel consisted of Leo Denault, CEO of Entergy, Arshad Mansoor, senior vice president of EPRI, Connecticut’s Elin Swanson Katz, president of NASUCA, and N. Carolina’s Edward Finley, first vice president of NARUC.