Matt O’Keefe is Head of Opower at Oracle Utilities.
More than a dozen thought leaders and decision makers took the stage at the Edison Foundation's Institute for Electric Innovation's 13th annual Powering the People event in Washington D.C. Enjoy these excerpts.
Matt O'Keefe: What are the tools and resources being used? Those tools that we've designed alongside our customers are to reach a couple of the key issues that our customers, the utilities, are dealing with.
I want to highlight the top three that they have told us about. In interviews with over a hundred of our customers — the utilities — told us the top three were complicated cross-organization enrollment procedures, customer identification, and program awareness. Program awareness is by far the number one.
This is really interesting to me because folks feel confident in the existing programming they already have. So, whereas we all want to come with the next generation of programs, they're undersubscribed and not always meeting the right people; it's helping to solve that problem.
Then, in talking in focus groups and in one-on-one conversations with folks that are low- and moderate-income, we're trying to figure out how to square that circle and bridge that gap.