Two Reports Mark Slow Progress on Customer Choice

Fortnightly Magazine - November 1 1997
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Consumers appear unaware. Pilot programs seen under-subscribed.

TWO REPORTS RELEASED SIMULTANEOUSLY IN WASHINGTON, D.C., appear to confirm the worst fears of parties to the utility restructuring debate (em that consumers are unaware of deregulation and very few have taken home any real benefits. On Sept. 4, Yankee Energy System Inc. and International Communications Research Inc. jointly released survey results showing that two out of three Americans are still unaware of utility deregulation.

The same day, the Electric Consumers Alliance released the results of the New Hampshire retail competition pilot program study. The survey found policymakers must address education and protection measures if consumers are ever to gain any benefits from retail energy competition.

Yankee Energy: Many Seem Skeptical

According to Branko Terzic, chair, president and CEO of Yankee Energy System, while public awareness of deregulation is low, it is growing. Terzic explained that the energy debate is missing a "cataclysmic event," like the breakup of AT&T, which rapidly spread consumer awareness of deregulation in the telephone industry.

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