Faruqui

Our goal is not to maximize participation in time-varying rates, but to maximize the combination of load shifting and customer satisfaction for all.

Demand growth has been declining steadily now for some 50 years. But why: Price? Self Generation? The Great Recession?

Data from ERCOT indicates that energy intensity is falling markedly, as measured in terms of kWh usage per number of nonfarm jobs. That suggests much less future load growth, yet EIA data based on nationwide scenarios do not seem to agree.