Smart by Default
Time-varying rates from the get-go – not just by opt-in.
Default enrollment for time-varying rates, with an opt-out, will reduce peak demand and far more than a default flat rate with a TVR opt-in.
peak time rebate
Demand Growth and the New Normal
Five forces are putting the squeeze on electricity consumption.
It’s tempting to attribute the recent slowdown in electricity demand growth entirely to the Great Recession, but consumption growth rates have been declining for at least 50 years. The new normal rate of demand growth likely will be about half of its historic value, with demand rising by less than 1 percent per year. This market plateau calls for a new utility strategy.