Why Special Contract Discounts are Good For Electric Competition
Professor Shepherd sees selective price cutting as anti-competitive, but even a monopolist should be allowed to compete on price.
As the electric industry deregulates, state public utility commissions are asked increasingly to allow the local utility to offer price discounts to large-load customers who might otherwise turn to other sellers. So far, nearly all the PUCs faced with this issue have agreed that such discounts are beneficial: They help retain large-load customers, who help pay the utility's fixed costs.