Action by Choice
Time-varying rates is an effective way to satisfy customer demands.
In the 21st century economy pivoted on customer choice, opt-in is the path to tread in the provision of time varying rates to electricity customers.
Engagement
Rethink Your Marketing
Your customers are going mobile. So should your ad dollars.
Just how are utilities getting out the word? Legacy media is important but the use mobile devices are gaining ground.
Architecting the Future
Consumers now are setting the agenda.
Accenture lays out the map for navigating the utility landscape, where customer engagement is the name of the game, and digital makes the rules.
Mobile Mindset
Meeting customers’ service expectations in the smart phone era.
Mobile data services play a vital role for utilities to better engage customers and provide vital information during outage situations.
Turning Toward Customers
Utility transformation guided by improved customer insight.
Improved customer insight can help utilities transform their business models, to strengthen engagement with consumers and remain competitive as the energy sector evolves.
DSM: Don’t Stop Maximizing
Useful analytics to improve program performance.
Turning interval meter data into analytics to improve program performance for demand-side management.
Tweet, Like, and Follow
Utilities get serious about social media.
Social networks offer substantial communications value, and utilities can no longer ignore them. A successful strategy, however, requires careful management.
Gasoline Spillover
Submitted by mburr on Thu, 2013-03-14 11:29Although natural gas and electricity is cheap, skyrocketing gasoline prices provide an opening for utilities to engage customers. Knowledge is power, and with the right tools in place, utilities can be outstanding teachers.
Although natural gas and electricity is cheap, skyrocketing gasoline prices provide an opening for utilities to engage customers. Knowledge is power, and with the right tools in place, utilities can be outstanding teachers.
Customer Service: Doing More With Less
Balancing operational cost and consumer value creation.
Regulatory mandates and smart grid technologies are creating an opportunity for utilities to adopt a new approach to customer service—an approach that balances a range of strategic and operational imperatives, toward the promise of higher customer satisfaction, greater efficiency, and enhanced revenue.