PUF's Steve Mitnick: Tell me what gets you excited about EPRI's Efficient Electrification initiative.

Tom Fanning: I think the potential demise of the electric utility industry has been way overstated. In fact, I view the electrification initiative as a strategic blueprint for the way forward for electricity use in America.

It has so many advantages: economic, environmental, and operational. It's going to be good for customers, good for the economy, and good for the utility industry.