Real-Time Pricing: Ready for the Meter? An Empirical Study of Customer Response
Evidence suggests a decision point at 6 cents per kWh, indicating that self-generation becomes a highly viable option at that price
WHAT ROLE SHOULD REAL-TIME PRICING play in a deregulated electricity market? Can it serve as an incentive to induce customers to remain loyal to their power supplier? How do customers respond to price changes carried out under RTP tariffs?
Real-time pricing programs are now being used as a proxy for market-based pricing.