Letters from the U.K.: Early Experiences in Mass Market Utility Retailing
Britain's top energy suppliers compete on price but offer their own unique benefits and incentives.
In addition to the effects of regulatory reform and policy, certain consumer, environmental and technological shifts in the United Kingdom are effecting significant changes in the manner in which electric and gas companies competing for customers in the mass market. The U.K. residential market was opened to electric retail competition between September 1998 to May 1999. As of September 1999, about 10 percent of all U.K. residential customers had changed electricity suppliers.