Why They Wanted to Innovate? Because It is There
Fortnightly Top Innovators
When asked why he wanted to climb Mount Everest, George Leigh Mallory famously said, “because it is there.” I thought of that inspiring line when wondering why this year’s Fortnightly Top Innovators wanted to innovate. Is it because the challenge, and the fruits of conquering it, were right there before them, beckoning them?