Directional Headings
Tom Flaherty is a Senior Advisor to companies in the global power and utilities industry for Strategy&.
Paul Nillesen leads the Dutch energy practice for Strategy&.
Mark Coughlin leads PwC’s Australian energy, utilities and mining practice.
The utilities industry is in the midst of reshaping itself, retaining its heritage of reliability, but forging a vastly different future for itself and its stakeholders. Evolving energy policies, rapid technology advances, shifting customer behaviors, and aggressive competitor proliferation are creating an environment where the strategies of the past no longer point the way to the future.
In the August PUF issue we introduced the Global Top 40 (GT40) and provided a snapshot of key drivers framing the future direction of the utilities industry, its financial profile, and shifts in go-to-market models. Here, we further describe the strategies being adopted by these global companies and the positioning moves they are pursuing.
Some global utilities have evolved into entities that dramatically diverge from their legacies. These utilities are introducing new business models, creative approaches to pricing, broadened channels-to-market, and expanded roles with customers. Their view of the future differs dramatically from the past and offers a competitive model unlike any the industry has observed.