“We must transform how we engage with customers”
PUF attended the Exelon 2017 Innovation Expo along with twenty-seven hundred Exelon employees. We interviewed Maggie FitzPatrick, Senior Vice President, Corporate Affairs, Philanthropy and Customer Engagement.
PUF's Steve Mitnick: What brought you to this point in your career?
Exelon's Maggie FitzPatrick: I joined the company ten months ago. Before that, I ran global communications and public affairs for Johnson & Johnson.
PUF's Steve Mitnick: Why did you move to Exelon?
Exelon's Maggie FitzPatrick: They were looking for someone from outside the energy sector. They also wanted someone who understood brands, and how to build the reputation of the company.
My task at the company is to help people understand the Exelon brand and what we do. It's a very diverse portfolio. Then we want to try to engage with customers in a different way.
We're modernizing marketing and communications. We're engaging with people across new platforms, and bringing the dynamic marketing focus of a consumer products company to an energy company. It's exciting!
PUF's Steve Mitnick: Is there a brand for Exelon, or is it emerging?