BGE and ICF
Matt Buecker is a Sr. Manager Marketing and Customer Education at Baltimore Gas & Electric. Sabrina Blaiklock is Vice President, Energy Marketing at ICF.
Energy efficiency has gained prominence in the confluence of decarbonization and affordability. That's because not using power is good for the environment and inexpensive. But it isn't easy.
Getting that message out takes hard work, as it involves customer education and on top of that, people are busy. That is why unique marketing and customer education programs at Baltimore Gas and Electric, which in one case resulted in a three hundred percent increase in participation for the energy efficiency program, are a big deal.
Public Utilities Fortnightly got hold of two marketing experts to find out how the successful programs were created. BGE's Matt Buecker and ICF's Sabrina Blaiklock discussed what led to their award-winning campaigns.
PUF's Steve Mitnick: Sabrina, why are innovative marketing campaigns for utilities so important now?