Challenge of Commercialization

Deck: 

Turning Ideas into Value

Fortnightly Magazine - December 2016
This full article is only accessible by current license holders. Please login to view the full content.
Don't have a license yet? Click here to sign up for Public Utilities Fortnightly, and gain access to the entire Fortnightly article database online.

Utilities are turning their attention to embracing innovation as a means to modernize the network and revitalize the customer relationship. It’s only a matter of time before new product markets emerge, expanded revenue streams open up, and meaningful contribution to margins result. Right?

Far from it. Creating the innovation platforms and leveraging them for enhanced network and customer outcomes is absolutely hard work. But turning ideas, technologies, products and services into go-to-market offerings is comparatively simple relative to what comes next. 

Achieving market success lies not just in what companies can take to market. But in how they convert ideation into tangible, consequential and sustainable commercial outcomes that ring the register.

Innovation for utilities centers on four key pillars: performance, technologies, products, business models. Only one pillar directly relates to internal execution and that’s performance. Of the remaining three, product innovation most directly links to commercialization. But all three together create the value platform.

This full article is only accessible by current license holders. Please login to view the full content.
Don't have a license yet? Click here to sign up for Public Utilities Fortnightly, and gain access to the entire Fortnightly article database online.