Fortnightly Magazine - June 2006

Why do energy merchants or those utilities with merchant power divisions obsess over “selling” their upside? These companies feel compelled to show steady, predictable profit streams to both the street and their stakeholders, despite the fact that they operate within one of the most volatile markets in the world. Typically, their method of achieving earnings consistency centers on the execution of complicated purchase and sales agreements that effectively lock in the price of fuel and electricity. Don’t these contracts really just eliminate the potential positive return an energy merchant strives to achieve in the first place?

Fortnightly speaks to five CEOs who exemplify industry leadership: David L. Sokol, MidAmerican Energy Holdings Co.; Peter A. Darbee, PG&E Corp.; Jeff Sterba, PNM Resources; Peggy Fowler, Portland General Electric; and J. Wayne Leonard, Entergy.

“The nature of a leader is that they set targets that you can’t accomplish by extending a ruler over the past track record in getting there.”

“I think in our business, meeting higher customer expectations and staying focused on that all of the time will ultimately serve your shareholders.”