Weather Derivatives: Answering The Devil's Advocate

Common objections to weather hedging products include:

• "We prefer a more conservative approach. Hedging with derivatives is too unorthodox for our company."
• "We use weather normalization to manage weather risk."
• "We tried it once, but the option didn't pay out."
• "We looked into using weather derivatives but found them too expensive."
• "The choice of available instruments isn't sufficient to cover our needs."
• "We simply don't have the expertise or capability in-house to effectively use weather derivatives."

Most if not all of these reasons would have been sufficient to dismiss the bottom-line benefits of weather derivatives a few years ago, when the market was in its infancy, but the current market has overcome the objections. How? Let's analyze each of these concerns.