Director agrees, the Fortnightly doesn't get it.
In your Oct. 1, 1999 editorial regarding green power marketing, you stated that "the FTC would leave consumers in the dark on some environmental claims." (See "We Got Green?" Public Utilities Fortnightly, p. 4.) After reading your observations, we here at the FTC are in the dark as to why you believe that retail power marketers should be required to give consumers information that would shed no light on their purchase decisions.
In our comment to the National Association of Attorneys General (NAAG), we advised that retailers not be required to disclose when a system of tagging (as opposed to contracts) is used to track environmental characteristics of power. In discussing the comment, you seem to understand that tags are equivalent to contracts, and yet you imply that consumers will be harmed if advertisements do not disclose the use of a tagging system.