PacifiCorp Seeks a Home on the Range

Fortnightly Magazine - April 15 1995
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There's a new gunslinger in town, and it's heavyweight PacifiCorp. The Pacific Northwest utility is opening a marketing office in Las Vegas to gain access to large customers that may come up for grabs if retail wheeling comes to Nevada and Southern California. Edison Elizeh, former director of wholesale operations for Nevada Power Co., will run the Las Vegas office, targeting the Nevada market now dominated by Nevada Power and Sierra Pacific Resources.

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